Tourism board invites grant applications to boost Guernsey's visitor offering

  • Tourism Advisory Board invites grant applications for tourism projects in Guernsey
  • Funding available for projects between January 2027 and April 2028
  • Priority given to off-peak events linked to Millennium, Year of the Normans and cultural identity
  • Projects must improve visitor experience, raise island profile or increase visitor numbers
  • Application deadline is Monday 9th November
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The Tourism Advisory Board is calling on Guernsey's tourism industry to apply for grant funding to support projects that will strengthen and diversify the island's visitor offering.

Applicationants can seek financial support for creating or developing visitor attractions, events or activities scheduled to take place between January 2027 and April 2028.

The board has set out three key criteria for applications. Projects should improve the on-island experience for visitors, raise awareness and profile of Guernsey as a visitor destination, and increase visitor numbers by delivering new reasons for holidaymakers to choose the island.

Particular interest will be given to off-peak events connected to Millennium and Year of the Normans, as well as those that celebrate Guernsey's cultural identity.

Co-chair of the Tourism Advisory Board, Charlie Walker, said: "We're inviting creative submissions for both events and activities and ideas that would bring a new tourism product to market or enhance an existing one. We are looking for ideas that celebrate the Islands and that we can market to connect us with our UK and increased European visitors. We know the Island is full of creative people with amazing ideas that just need some funding to unlock them. We would encourage anyone who thinks they have something that could enhance the visitor experience to get their application in."

The deadline for 2027/8 applications is Monday 9th November. Those interested in applying can visit gov.gg/tourismfund or contact [email protected] for further information.

Q&A

Q: What is the deadline for grant applications?
A: The deadline for 2027/8 applications is Monday 9th November.

Q: What time period will the funded projects cover?
A: Funding is for projects taking place between January 2027 and April 2028.

Q: How can interested parties apply for the grant?
A: Applicants can visit gov.gg/tourismfund or contact [email protected] for further information.