Concentric circles to encourage more walking and cycling
A health initiative aimed at promoting walking, running, and cycling between North Beach and Bulwer Avenue has been introduced through the marking of blue concentric circles on the pavement and cycle path.

- A health initiative has been launched to encourage walking, running, and cycling between North Beach and Bulwer Avenue.
- Blue concentric circles are marked out in 500 metre intervals along a 2.5km route.
- The programme follows the successful Better Journeys’ Week, which encouraged active travel among islanders.
- CMC Wellbeing collaborated on this project to promote the health benefits of physical activity.
- The route is designed to encourage local employees to walk during lunch breaks instead of driving.
A health initiative aimed at promoting walking, running, and cycling between North Beach and Bulwer Avenue has been introduced through the marking of blue concentric circles on the pavement and cycle path.
The distance of the route measures 2.5 kilometres, with the circles marked at 500-metre intervals.
Alex Costen, Be Active Lead at the Health Improvement Commission, said: “On the back of the successful Better Journeys’ Week, where islanders were encouraged to consider active travel, we want to inform people already using the area for commuting how far the distance is and hopefully motivate them to consider walking or cycling.”
The initiative aims to motivate local commuters, particularly those working in nearby areas, to opt for active travel methods.
CMC Wellbeing, located near the start of the recognised route by the Petanque area, has jointly launched and funded the project.
Guthrie Steer, a director at CMC Wellbeing, said: “There is a health aspect associated with blue zones of longevity and by designing a single concentric circle, it makes it a recognisable health project, not just a road marking.”
The route has been dubbed the "East Coast runway" by the initiating organisations, with potential for similar concepts to be developed in other areas as well. There are signs indicating the starting point of the route on the railings near the Petanque site, as well as from the Bulwer Avenue end, opposite BBC Guernsey.
The Health Improvement Commission for Guernsey and Alderney LBG is a non-profit established in 2018, focused on delivering health improvement initiatives through collaboration and funding from various sources.
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